Born in 1950 in Campagnola, Reggio Emilia, he started his activity in 1966 as a designer for the Centro Stile Fiat. He designs objects of high technology and artificial density, shown in personal and collective exhibitions, also at the Biennale di Venezia in 1980 and at the Grand Palais in Paris. He has organized many exhibitions, including “La Neomerce” at the Triennale in Milan in 1985 and at The Centre Pompidou in Paris. He has designed the installation “New Persona” for the Biennale of Florence 1996/97. He has been working with Baleri Italia since 1995 and his the author of some of the ironic and poetic projects of the company such as Mama, Tato and Celine.